PEOPLE POWER
Good creative can make a campaign unforgettable – the footprint, the messaging, it's an impressive experience when everything comes together on game day. Critical to that mission is the complete confidence that the staff will activate engagements in all their intended glory.
We believe for the staff to be successful they must be set up for it. We start with a diverse group of talented people – those with education and experience in marketing, sales, retail, lead generation, and more. The next step is curating the right roster specific to your program requirements and brand category. That means staff interviews, training, and the testing out of topics that are mission critical before they ever step foot on-site. Candidates need to be more than available – they need to be right for the role and the brand itself. So, a vegetarian won’t work a hotdog-eating contest – make sense?
Video = Advantage
We don’t provide picture-filled portfolios because we’re not booking print models. To know if people are right for your program, you need to see how energetic and dynamic they are and how well they communicate. Videos take the question mark out of casting your teams. Speaking of questions, if you have any that you’d like answered by your candidates, we can do that. Oh, and they’re pretty fun to watch.
Influencer Network
Our trusted national network of marketers and ambassadors can add an exciting component to your earned media efforts. We can organize and facilitate focus groups to test or even promote products, services, or messaging. Need someone more specific – let us help with your influencer outreach, onboarding, and/or management.
Event marketing is live-action marketing at its best – no do-overs or post production corrections. The right talent ensures that face-to-face experiences with consumers become your biggest opportunities to make memorable impressions, not your biggest risk factor. We have the best people in the business, period.
Interview Evaluation Features
Determine which candidates you like best, organize your shortlists, and share with Siren (or let us pick the people).
-
Gain more insight in candidates
-
Rate and comment on interviews
-
Tag interviews for easy filtering
-
Document rejection reasons
One-Way Video Interview Features
Customized for clients and/or each specific program.
-
Create text or video based questions
-
Limit “think time”
-
Control the number of allotted takes
-
Restrict max answer length
-
Help validate and make decisions on candidates with unprecedented accuracy
Our Nationwide Database Includes:
Product Demonstrators
Specialized Talent
Mystery Secret Shoppers
Skilled Labor Crews
Tour Managers & Staff
Brand Ambassadors
Product Marketing Specialists
Field & Regional Managers
Guerrilla Teams
Street Teams
Hostsesses
Drivers
Emcees
Security
Bilingual Network
Attendance Guarantee.
SIREN PERFORMANCE PLEDGE™
Successful activation results hinge on the people and logistics that bring creative campaigns to life; so, we’ve built a process proven to do just that – succeed. With reliability backed up by the Siren Performance Pledge, our clients can fully focus their efforts on program objectives and the consumer experience rather than crisis management associated with staff attendance, preparedness, and performance.
Our Performance Pledge* in simplified terms:
The staff is spot-on & on-time or we credit you. Imagine that.
Our Performance Pledge* does more than signal quality and differentiate our service offering – its objective was to systematize our internal management of project completion and service recovery (for the rare occasion a shift is unfilled). As the saying goes – it puts our money where our mouth is – and proves we stand by our results.
It's about much more than money:
-
Our guarantee establishes clear standards for programs and projects which creates complete transparency between Siren, our Clients and the event staff.
-
This level of commitment required us to build an effective protocol to enable real-time client feedback as well as develop corresponding courses of action for prompt improvement. End-of-program recaps are a thing of the past. We course-correct throughout your program.
-
Siren’s pledge helps our Clients set realistic expectations with their brand partners and helps to deliver those results and reinforce long-term loyalty.
*Siren Performance Pledge™ is defined within our service agreement and is subject to compliance with all terms and conditions.